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Basic Attention Token is a decentralized, open-source utility token, designed to power a digital advertising platform built into the Brave web browser. Both the token and the browser were created by Brian Bondy and Brendan Eich. Their goal was to solve inefficiencies and privacy violations that plague the digital ad industry creating a secure, effective, and equitable advertising environment for creators and users. BAT was launched with an ICO in 2017.

Brave is open-source and privacy-centered as it is designed to block trackers and malware software. By joining the browser, users can sign up for Brave Rewards, a system that allows them to earn BAT tokens for viewing customized ads. The objectives of the BAT platform are to reward users for their attention, display fewer custom ads, and improve the content presented. Moreover Brave matches ads to users using a machine learning algorithm without any tracking or data collection.

The project’s aim is to cut out the middlemen in the advertising sector and protect users from privacy violations. On the other hand, advertisers achieve a higher return on investment through better targeting and managing advertising spending.

Both Basic Attention Token and Brave Browser have achieved significant user uptake since their launch. The token’s max supply is 1.500.000.000 BAT.
  • Privacy Protection
    Brave utilizes blockchain technology to anonymously and securely track user attention.Specifically, with the Brave Reward system, no one can find out who supported which sites. Similarly, Brave Ads information to decide which ads will appear remains secure on the user's device and is never shared.
  • ERC20 Token
    BAT is an ERC20 token and can be stored in ERC20 compatible wallets. It is secured by a Proof of Work consensus algorithm, which is supported by the network of Ethereum miners.
  • User Attention Reward
    The BAT platform is based on user attention, therefore the person’s focused engagement. Specifically, users are able to block ads, see different ads, or view ads and earn BAT tokens as a reward.
  • Network Contribution or Tipping
    Brave users can directly support websites & creators with one-time tips or automatic contributions of BAT.
*The indicators above, do not represent an investment advice and should not be treated as such. Please make your own research and risk assessment before exchanging your assets.
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